For me, it's about creating items that people will crave...certainly easier said then done! Start with cravable flavors: salty, sweet, spicy, sour and Umami. Think about the season, location and audience...finding just the right texture, temperature, presentation...what's the formula? Hitting just the right combination is the goal. Understanding what people crave is a key ingredient to creating a hit! I crave the perfect lobster roll...what makes them great? You tell me...
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